Mc Donalds Business Report Essays - Food And Drink, Fast Food

Mc Donalds Business Report McDonald's INTRODUCTION: McDonald's Corporation is the world's leading food service organization. The corporation started out as a small drive-through in 1948 by two brothers, Dick and Mac McDonald. Raymond Albert Kroc, a salesman, saw a great opportunity in this market and advised Dick and Mac to expand their operation and open new restaurants. In 1961 Kroc bought out the McDonald brothers. By 1967 McDonalds expanded its operations to countries outside the U.S.A. This unyielding expansion led the Corporation to open 23,000 McDonald's restaurants in 110 countries in 1994, producing $3.4 bn in annual revenues. In addition, McDonald's opens a new restaurant every three hours. Also, McDonald's has twice the market share of its closest U.S. competitor, Burger King, representing 7% of total U.S. eating-out sales. Similarly, McDonald's serves about 1% of the world's population on any given day through its 23,000 restaurants internationally. Big Mac, the world's most sold hamburger was developed by Jim Delligutti in 1967 to feed construction workers. 'Big Mac' is the biggest attraction and backbone of the corporation. Moreover, McDonald's maintains its competitive advantage by constantly creating new items to add onto its menu. This shows us that McDonald's practices an analyzer type of strategy, introducing new items and defending its existing ones. McDONALD'S MISSION AND VISION: We serve people with good quality food, fast and at low cost. McDonald's vision is to dominate the global food-service industry. Global dominance means setting the performance standard for customer satisfaction and increases market share and profitability through successfully implementing our convenience, value and execution strategies. THESIS STATEMENT: To have a clear picture of McDonald's corporation we need to look at its Task Environment, which includes its: .Customers .Competitors .Strategic Allies .Suppliers .Regulators We shall also explore McDonald's Workforce Diversity and its Total Quality Management. CUSTOMERS: Customers are those who pay money to acquire an organization's goods or services. For many years McDonald's mostly targeted the young people, however this has changed in this decade; McDonald's has turned towards a more general market. By doing this McDonald's concentrates on the family, targeting a diverse market which includes consumers ranging from children to elderly people, using products such as the happy Meal for children and Egg McMuffin for the elderly. McDonald's also realized the changing world we live in and the need for healthier food, since there is an ever changing demographic group, who demand fast, top quality food that is low in calories. McDonald's responded to this opportunity and introduced a new and innovative product. This new product was a regular hamburger that tasted like the real thing but was made of plant material like Soya beans. This same product also targets another demographic group, vegetarians. McDonald's mostly uses psychographic segmentation targeting the working and middle classes. These are the people that are more susceptible to enter a fast food restaurant, since these are the people that lead a fast moving life and thus require a fast meal. In brief McDonald's customers are of all classes, but largely working and middle classes, and people of all ages. COMPETITORS: A competitor is an organization that competes with other organizations for

Sociology Essay Samples on Sex - The Best Ways to Improve Your Grade

Sociology Essay Samples on Sex - The Best Ways to Improve Your GradeMany students are concerned about their sociology essay samples on sex due to the fact that many professors do not like such topics. Some of the problems that can occur include exclusion and second-guessing.Students often try to include these themes in their final paper to help them succeed. The trouble with these essays is that professors often do not approve. This is especially true when students start using several sources to try to fit their opinion into a single theme.There are different sociological essays samples on sex that exist online. There are the good, bad, and ugly examples. Students need to be careful about using one theme for multiple topics. It can also cause problems if a topic is being used for a science and then flipped to become an opinion about human sexuality.The opinions you write about sex have to be relevant to your topic in order to be accepted. You will need to write according to the style guide of the professor, but you will want to add a personal tone.Some students find it easier to write three different themes. The idea is to get an idea about what you are doing when you include these essays samples on sex in your final paper. These steps will help students not only to be accepted by their professors, but they will also have a good grade.When you want to give the most you can get out of your sociology essay samples on sex, you will want to get the most from your final exam. The truth is that many people do not succeed at getting top grades on their final papers because they do not give themselves a chance to succeed.Be aware that you may need to go back and edit the essays that you wrote on the final examination. This is so that the questions will not use the same idea over again. There are some things that you cannot change, but these tips will help you not only to get the top grades possible, but you will also help other students get the highest grades possible.