Building a Brand Community on the Harley Posse Ride

Why or wherefore not? $100,000.00 budget (posse comitatus sex II), is a good price for value equivalence to revolutionary(prenominal) alternatives to advertise and build communities The Posse sit down is probably the most authorised MKT agent to build and preserve congenital aspect of Harley-Davidson crossing regarding its brand The point of intersections meaning of adventure, freedom and tear down rebellious, works like a suspension for the life responsibilities for its members For human beings gregarious aspects ar important and people admit the sine qua non to belong to groups.What role should the Posse resist play in the HOG shells alloy? Posse Ride is the main instrument to connect company to the customers and to build the productions brand conceit.How should the Posse Ride be designed to maximize its potence and profit-making potential, should you decide to keep it? Posse Ride has to be kept. The following initiatives could be taken to maximize its MKT va lue Export the moment to countries that value US culture upraise a Posse Ride pilgrimage in different countries at the corresponding period (integrate and begin the event bigger) offend partnership (e.g. tourism companies) to capture high value from the event pullulate other products aligned with the same image (e.g. perfume, wearable style, fast food chain, video-game, headphone, entertainment) Create a TV program or net web site to post parole and stories about Posse Rider welcome people abroad to participateDevelop strategy focused to tease vernal people and women to participate in the event Connect Posse Ride to mega euphony shows (e.g. Rockn Rio and Woodstock) Sustainable initiatives be welcome as well.How the Before-After survey data can help you with your recommendations? To measure trends of bury, make changes in the product and to identify impertinent groups of customers To assess points to be solved to oblige a higher members satisfaction.How are brand c ommunities build? ramp up a strong idea/concept that can aggregate people virtually it Offer to them the opportunity to get in contact/socialize (events and internet) Provide new ideas connected to the main concept (innovate) campaign and coordinate meetings.How can we identify communities and its members? Assessing consume behavior What is Harleys brand individuality? Adventure, challenge, freedom, rebellious. Opportunity to take part of a big pilgrimage and a grit of belonging.What is HOGs role in adopting community for the Harley-Davidson brand? That is the bail that glues members around the product concept It is what members uplift to fulfill their expectations about the product.Evaluate Harleys attitude and performance in getting faithful to its customers. Not just to get nigh to the customers, but more than that, to have an intimal and personal connection with them (they ride and have bears together along the Posse Rider) It helps to develop products and to keep stron g and alive the product concept in front of their customers Harley-Davidson executives move side-by-side with all members empowers the event and allow them to look the companys connection to their customers.